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Análisis del valor medioambiental percibido en contextos de búsqueda de opinión y congruencia informacional

Author

Listed:
  • Oliver Torres-Reynoso
  • Jesús García-Madariaga
  • María Carmen Rodríguez-Santos

Abstract

Este estudio sobre alimentación ecológica examina con el modelo Estímulo-Organismo-Respuesta la búsqueda de opinión de conocidos y expertos y la congruencia informacional con el valor medioambiental percibido (GPV = Green Perceived Value). Se analizaron 408 respuestas de una encuesta en España mediante un modelo de ecuaciones estructurales con mínimos cuadrados parciales. Los hallazgos indican que el GPV es un constructo multidimensional compuesto, por orden de importancia, por los valores funcionales, epistémicos, emocionales y condicionales. El valor social no es significativo. La búsqueda de opinión de conocidos impacta directamente más que los expertos sobre el GPV. En menor medida, la congruencia informacional media entre la búsqueda de opinión de expertos y el GPV más que los conocidos.

Suggested Citation

  • Oliver Torres-Reynoso & Jesús García-Madariaga & María Carmen Rodríguez-Santos, 2024. "Análisis del valor medioambiental percibido en contextos de búsqueda de opinión y congruencia informacional," DOCFRADIS Working Papers 2406, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jun 2024.
    • Handle: RePEc:ovr:docfra:2406
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    More about this item

    Keywords

    Valor medioambiental percibido; búsqueda de información; alimentación ecológica; congruencia; modelo Estímulo-Organismo-Respuesta;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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