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Examining the influence of products’ quality perception in specialty retailing

Author

Listed:
  • Cristina Calvo Porral
  • Jean-Pierre Lévy-Mangin

Abstract

This paper addresses the following issue: “Does the products’ perceived quality influence on satisfaction and loyalty towards the specialty retailing?” For this purpose we propose a conceptual model on the creation of satisfaction and loyalty in the specialty retailing setting, to examine the influence of products’ quality perception. Data were analyzed through Structural Equation Modelling (SEM) on a sample of 592 consumers. Our findings show that the specialty food store-based attributes have different influence depending on the products’ quality perception, while suggesting its moderating role. Our major contribution is the examination of one subjective consumer-based variable in the specialty retailing setting.

Suggested Citation

  • Cristina Calvo Porral & Jean-Pierre Lévy-Mangin, 2017. "Examining the influence of products’ quality perception in specialty retailing," DOCFRADIS Working Papers 1703, Catedra Fundación Ramón Areces de Distribución Comercial, revised Feb 2017.
    • Handle: RePEc:ovr:docfra:1703
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    File URL: http://www.catedrafundacionarecesdcuniovi.es/docs_trabajo/lpmdp_DOCFRADIS_2017_1703.pdf
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    More about this item

    Keywords

    Specialty retailing; perceived quality; satisfaction; loyalty; customer;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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