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Manajemen Bisnis Startup dalam Pendekatan Konsep Dasar Kinerja

Author

Listed:
  • , Suhadarliyah
  • Nursansiwi, Dwi Arini
  • Vania, Amelindha
  • Paryanto, Edi
  • Shofia, Alima
  • Soenhadji, Iman Murtono
  • rahmawati, christina heti tri
  • Trihudiyatmanto, M.
  • Putri, Ranti Mustika
  • , Anwar

Abstract

Dalam implementasi kesehariannya, manajemen bisnis startup menjalankan beberapa fungsi manajemen seperti manajemen pemasaran, manajemen operasional, manajemen sumber daya manusia, dan manajemen keuangan. Banyak kasus yang sering kita dengar bahwa beberapa usaha startup memiliki usaha hidup yang singkat karena kesalahan manajerial dalam aspek pengelolaan manajemen kinerjanya. Menjawab fenomena di atas, maka buku ini hadir untuk membantu para pembacanya yang ingin memahami konsep bisnis startup dalam perspektif dasar kinerja secara teoritis dan analisa yang mudah dipahami. Adapun isi pembahasan dalam buku ini terdiri dari 13 bab yang saling terhubung, yaitu: Pengantar Manajemen Bisnis Startup; Pengembangan Ide Bisnis Startup; Rencana Bisnis Startup; Sumber Daya dan Kemitraan dalam Bisnis Startup; Pembinaan dan Pengembangan Kinerja; Pemasaran dan Branding untuk Startup; Manajemen Keuangan dalam Startup; Manajemen Operasional dan Rantai Pasokan; Manajemen Kinerja dalam Konteks Perubahaan Organisasi; Manajemen Risiko dan Keamanan dalam Startup; Inovasi dan Pengembangan Produk Berkelanjutan; Manajemen Kinerja dan Keseimbangan Kerja-Hidup; Manajemen Kinerja Budaya Organisasi.

Suggested Citation

  • , Suhadarliyah & Nursansiwi, Dwi Arini & Vania, Amelindha & Paryanto, Edi & Shofia, Alima & Soenhadji, Iman Murtono & rahmawati, christina heti tri & Trihudiyatmanto, M. & Putri, Ranti Mustika & , Anw, 2024. "Manajemen Bisnis Startup dalam Pendekatan Konsep Dasar Kinerja," Thesis Commons 2baem, Center for Open Science.
  • Handle: RePEc:osf:thesis:2baem
    DOI: 10.31219/osf.io/2baem
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