Campaigning for the revolution: Freedom, social justice and citizenship imaginaries in the Egyptian Uprising

The limited electoral success of pro-Revolution forces during the Arab uprisings is often attributed to their weak political and organizational resources. Yet, in the first round of Egypt’s historic 2012 presidential elections, pro-Revolution candidates Hamdin Sabahi and Abdel-Monim Abul-Futuh jointly outperformed both the ‘old regime’ and Muslim Brotherhood contenders, with Sabahi nearly reaching the runoff. Drawing on extensive fieldwork across Egypt between 2012 and 2013, this article examines how the campaigners of these two candidates translated the Revolution’s core ideals of freedom and social justice. It introduces the notion of citizenship imaginaries to capture how campaigners communicated these ideals across divergent experiences and narratives of relating to the state. It argues that the two campaigns—differently—compensated for their weaknesses by aligning their messaging with dominant imaginaries in three important ways: downplaying appeals to democracy and radical change except when engaging “cultured voters”; advancing a vague but credible pro-poor stance; and adapting appeals traditionally tied to the two more powerful political forces: stability, Islamism and patronage. By linking resources, imaginaries and the agency of social movement actors, the article offers new perspectives on electoral dynamics and the strategic communication of mobilization frames, especially in transitional and global South contexts.