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The Body Shop Case Study

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  • Alabi, Adetunji

Abstract

This work presents a business case study on The Body Shop -- a global cosmetics brand that offers naturally inspired skin care, hair care, body care, and make-up beauty products. The paper is divided into two parts. In part 1, a brief introduction of the company, followed by the motivation behind its founding, some of its major accomplishments, and a number of challenges the company faced are provided. In part 2, we then use a framework to map out the transformation process of the idea to a full-fledged profitable company. Each component of the framework comprises a main heading and a prompt, to give the reader a hint of the rationale behind each framework component. By providing this case study, a better understanding of The Body Shop and its idea development is made available for business and non-business readership.

Suggested Citation

  • Alabi, Adetunji, 2024. "The Body Shop Case Study," SocArXiv 9sf3c, Center for Open Science.
    • Handle: RePEc:osf:socarx:9sf3c
    DOI: 10.31219/osf.io/9sf3c
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