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MEDICALIZAÇÃO: escalas e estratégias do setor farmacêutico

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  • Stacciarini, João Henrique Santana

    (Federal University of Goiás)

Abstract

Pesquisadores de diversas áreas do conhecimento têm se dedicado à investigação das origens, materializações e decorrências do fenômeno da “medicalização”. Buscando auxiliar este debate, realizamos amplo levantamento e análise dos números que cercam a temática – sobretudo no que diz respeito ao crescimento da produção, marketing e consumo de medicamentos em escala global e nacional (Brasil). Os resultados apontam que o mercado farmacêutico mundial obteve receitas na casa de US$ 1,25 trilhão. As vinte maiores companhias do setor possuem um valor de mercado agregado de US$ 2,87 trilhões. No território brasileiro, são 454 indústrias farmacêuticas e 116,1 mil farmácias. A produção de medicamentos atinge 162 bilhões de doses no país e as vinte e seis maiores empresas farmacêuticas nacionais obtiveram receitas conjuntas de R$ 38,7 bilhões. Avolumam-se também o investimento em marketing do setor, que atinge R$ 10,8 bilhões. Duas farmacêuticas lideram o ranking dos maiores investidores publicitários do Brasil.

Suggested Citation

  • Stacciarini, João Henrique Santana, 2022. "MEDICALIZAÇÃO: escalas e estratégias do setor farmacêutico," SocArXiv 5fzjm_v1, Center for Open Science.
  • Handle: RePEc:osf:socarx:5fzjm_v1
    DOI: 10.31219/osf.io/5fzjm_v1
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