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Upaya Meningkatkan Minat Untuk Menabung Pada PT. BPR Samudera Painan

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  • Utama, Nuri
  • Marlius, Doni

Abstract

The purpose of this study was to determine the efforts made at PT. BPR Samudera Painan in increasing custumer interest in saving. This research method is carried out in a qualitative way, namely explaning descriptively. Where the efforts made by PT. BPR Samudera Painan is conducting promotions by means of education, going to school, to majelis taklim, distributing, calendars, distributing brochures, placing advertisements through Painan radio with the aim of making prospective debtors aware of existing products and services and then relying on marketing patterns, namely savins services by picking up savings to a place customer businesses that received a positive response from custumers as seen by an increase in customer savings.

Suggested Citation

  • Utama, Nuri & Marlius, Doni, 2021. "Upaya Meningkatkan Minat Untuk Menabung Pada PT. BPR Samudera Painan," OSF Preprints ynq4c, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ynq4c
    DOI: 10.31219/osf.io/ynq4c
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