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Nilai Strategik Orientasi Pasar Dalam Bisnis Perbankan Syariah

Author

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  • , Muhajir
  • Iskandar, Isda

Abstract

Orientasi pasar merupakan budaya atau kultur pada perusahaan. Hal ini akan mengakibatkan terciptanya; kinerja bisnis yang superior, emotional value yang superior, profitabilitas jangka panjang dan keunggulan daya saing perusahaan. Dalil mengenai strategi pemasaran perbankan syariah terdapat dalam Al-Qur’an surah An-Nisa ayat 29. Menjadikan orientasi pasar sebagai budaya di perbankan syariah, merupakan langkah strategis dalam mendukung terwujudnya konsep pemasaran. Adanya budya berorientasi pasar akan mendorong perilaku kerja karyawan berfokus pada kepuasan nasabah.

Suggested Citation

  • , Muhajir & Iskandar, Isda, 2022. "Nilai Strategik Orientasi Pasar Dalam Bisnis Perbankan Syariah," OSF Preprints yd7kz, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:yd7kz
    DOI: 10.31219/osf.io/yd7kz
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