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Chương 4 Phân khúc & lựa chọn thị trường mục tiêu (selecting target market segments)

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  • Tung, Dao Duy

    (Tay Do University)

Abstract

dividing up markets into meaningful customer groups, choosing which customer groups to serve, creating market offerings that best serve targeted customers, and positioning the offerings in the minds of consumers.

Suggested Citation

  • Tung, Dao Duy, 2021. "Chương 4 Phân khúc & lựa chọn thị trường mục tiêu (selecting target market segments)," OSF Preprints y7qc6, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:y7qc6
    DOI: 10.31219/osf.io/y7qc6
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