IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/xqyaz.html
   My bibliography  Save this paper

Etika dalam Pemasaran Syariah

Author

Listed:
  • Sarief, Fadhilah Amalyah

Abstract

Etika pemasaran syariah tentu saja akan bersumber pada hukum Islam. Tunduk dan patuh pada hukum Islam akan melahirkan perilaku yang terpola sesuai dengan ajaran Islam, yang akan diturunkan dari generasi ke generasi, dalam bentuk nilai-nilai ataupun norma-norma. Adapun prinsip etika Islam yang dirumuskan dan diterjemahkan oleh para cendikiawan, yaitu: Unity (Kesatuan), Iman, Khilafah (Amanat/Perwalian), Balance (Keseimbangan), Keadilan, Free Will (Kebebasan Berkehendak) dan Benevolence (Kebajikan). Dalam pemasaran syariah, terdapat nilai-nilai Islam yang menjadi ciri khasnya yaitu: Dilarang menjual produk haram, dilarang mempermainkan harga, dilarang mematikan pesaing, efektif dan efisien, dilarang melakukan penipuan, dilarang mengucapkan sumpah palsu, melarang praktik riba, menjunjung toleransi, anti penyuapan, tanggung jawab sosial, berperilaku adil dan menjadi pebisnis yang takwa.

Suggested Citation

  • Sarief, Fadhilah Amalyah, 2023. "Etika dalam Pemasaran Syariah," OSF Preprints xqyaz, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:xqyaz
    DOI: 10.31219/osf.io/xqyaz
    as

    Download full text from publisher

    File URL: https://osf.io/download/653bbf1487852d1614a5955a/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/xqyaz?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:xqyaz. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.