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Cloud Service Marketing Strategy Framework for Higher Value Customer-Segments Deployment

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  • Alfarisi, Omar

Abstract

The cloud service has emerged as one of the 21st-century novel Storage as a Service (SaaS) solutions that eased access to digital storage as needed, with zero maintenance and management efforts on the end users. However, multiple options are currently available with different end-user segments and needs. The service providers would need strategic focus on what segment and feature to target that would be more profitable and attractive to the end users. We analyze the family end-users, compared to corporate and e-commerce, and identified the customer-segment-focused marketing strategy. Although each segment's need differs, the cloud service's capabilities share potential higher value generation to multiple segments. We started by reviewing available strategic marketing analysis techniques to select the best that fits the available data. Finally, we outlined the marketing program and implementation control to deliver growing value to the service provider and end-users.

Suggested Citation

  • Alfarisi, Omar, 2023. "Cloud Service Marketing Strategy Framework for Higher Value Customer-Segments Deployment," OSF Preprints x7hft, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:x7hft
    DOI: 10.31219/osf.io/x7hft
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    Cited by:

    1. Alfarisi, Omar, 2023. "Artificial Energy General Intelligence AEGI," OSF Preprints ye254, Center for Open Science.
    2. Alfarisi, Omar, 2023. "Artificial Earth Economics General Intelligence AEEGI," OSF Preprints hn49b, Center for Open Science.
    3. Alfarisi, Omar, 2023. "Hubnomics: Chapter 3 - The Economy and the Beauty of Time with YZCOIN Behavior Dimension," OSF Preprints 6sgxf, Center for Open Science.

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