Pengaruh Kualitas Pelayanan, Tingkat Kepercayaan, Dan Kepuasan Terhadap Loyalitas Peternak Sapi Indukan Di Kota Sungai Penuh

This study aims to reveal (1) the effect of service quality on breeder cattle breeders' loyalty, (2) level of trust in farmer cattle breeders' loyalty, (3) satisfaction with breeders' farmer loyalty, (4) influence of service quality, trust level and satisfaction jointly to the Farmer Cattle Breeders' Loyalty. The population in this study were 463 cattle breeders in Sungai Penuhyang City. By using the Slovin opinion obtained a sample of 83 people so that the entire population is made into a full sample (census). Analysis of independent and dependent variables is carried out through descriptive and regression analysis and to prove the hypothesis is used t and F tests The conclusion of the study that the partial and simultaneous hypothesis of the variable Quality of Service, Level of Trust and Satisfaction, towards the Farmer Breeders' Loyalty was proven / accepted in this study with the regression equation Y = 10,049 + 0,226 X1 + 0,310 X2 + 0,288 X3, with each t test value respectively 2.124 and 2.934 and 2.043 with sig values. 0.037, 0.004 and 0.044 smaller than 0.05. F test with a value of 31,952 sig. 0,000 <0,05 thus the variable X1 (Service Quality), X2 (Level of Trust), and X3 (Satisfaction) are partially and simultaneously have a significant effect on the Farmer Cattle Farmer Loyalty (Y). From the results of this study suggested Service Quality, Level of Trust and Satisfaction that have been achieved partially and simultaneously which are relatively good to be maintained and even improved so that the Farmer Breeders' Loyalty will increasingly increase.