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Pemilihan Franchise Indonesia Sesuai Anggaran

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  • febrian, Maulana

Abstract

Franchising adalah Sistem distribusi di mana pemilik bisnis semi-independen (franchi-sees) membayar biaya dan ikatan kerajaan kepada perusahaan induk (franchisor) sebagai imbalan atas hak untuk diidentifikasi dengan merek dagangnya, untuk menjual produk atau layanannya, dan seringkali menggunakan format dan sistem bisnisnya. Perusahaan memilih bisnis waralaba karena banyak manfaat yang bisa didapatkan seperti, perkembangan bisnis yang berkembang relative cepat. Para pembeli waralaba juga mendapatkan beberapa manfaat saat membeli waralaba seperti minim branding, bekerjasama dengan pelaku bisnis yang sudah professional, dan menjadi tempat dalam belajar berbisnis.

Suggested Citation

  • febrian, Maulana, 2023. "Pemilihan Franchise Indonesia Sesuai Anggaran," OSF Preprints w5e3h, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:w5e3h
    DOI: 10.31219/osf.io/w5e3h
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