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Kesuksesan dan Kejatuhan Bisnis Kamera Instan: Studi Kasus Polaroid

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  • Adelina, Pavita Rania

Abstract

Bisnis polaroid yang didirikan pada tahun 1948 mengalami kenaikan (rise) karena Polaroid merupakan market satu-satunya yang menghadirkan kamera instan. Namun seiring berjalannya waktu, industri kamera instan ini mengalami penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan kenaikan (rise) pada bisnis polaroid. Studi ini menggunakan studi kasus jamak pada bisnis polaroid yang bergerak di bidang instan dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis polaroid pernah tren pertumbuhan dan sukses karena memiliki value proposition kamera analog dengan harga yang sesuai dengan kualitas. Namun, bisnis polaroid mengalami penurunan karena customer segments adanya digital kamera, banyak consumer mereka yang berpindah.

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  • Adelina, Pavita Rania, 2022. "Kesuksesan dan Kejatuhan Bisnis Kamera Instan: Studi Kasus Polaroid," OSF Preprints vrcfw, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:vrcfw
    DOI: 10.31219/osf.io/vrcfw
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