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analisis swot (jemi anwarudin)

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  • rere, selvia

Abstract

Banyaknya merek-merek laptop terbaik yang beredar dengan berbagai kisaran harga dan spesifikasi yang tentunya membuat siapapun ingin untuk memiliki perangkat yang satu ini. Biasanya, semakin tinggi spesifikasi dan performa laptop tersebut, maka kisaran harga yang ditawarkan juga akan semakin mahal. kualitas produk, citra merek, dan harga berpengaruh positif signifikan terhadap keputusan pembelian. Sedangkan menurut penelitian yang dilakukan oleh Abdul Hoyyi (2013 : 29) citra merek tidak berpengaruh terhadap keputusan pembelian. Berdasarkan uraian dan penjelasan latar belakang diatas, maka peneliti tertarik untuk mengambil topik “Kualitas Produk, Citra Merek, Harga Dan Keputusan Pembelian Laptop Lenovo.”

Suggested Citation

  • rere, selvia, 2022. "analisis swot (jemi anwarudin)," OSF Preprints uvsjg_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:uvsjg_v1
    DOI: 10.31219/osf.io/uvsjg_v1
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