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The Knowledge of Market Analysis

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  • Wijaya, Catherine

Abstract

Analisis pasar atau market analysis merupakan istilah yang sering didengar bagi orang- orang yang berada pada lingkungan bisnis dan ingin menciptakan bisnis. Market analysis berhubungan erat dengan bisnis, sehingga para entrepreneur tidak asing dengan kata tersebut. Market analysis merupakan sebuah tindakan penyelidikan ke dalam pelaksanaan marketing untuk mengetahui hal apa saja yang mempengaruhi hasil dari suatu proses pemasaran dan efek yang didapat dari hasil tersebut sehingga dapat digunakan untuk mengetahui proses berkembangnya strategi marketing yang dilakukan oleh entrepreneur terhadap bisnis yang dijalankannya.

Suggested Citation

  • Wijaya, Catherine, 2022. "The Knowledge of Market Analysis," OSF Preprints u28ea, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:u28ea
    DOI: 10.31219/osf.io/u28ea
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