Sistem Informasi Manajemen Dalam Upaya Peningkatan Daya Saing Industri Kerajinan Rumah Tangga

Most of the obstacles or problems that are most often experienced by household craft craftsmen are in terms of marketing or marketing management. Where the marketing they do is still very traditional. In a sense, they trade manually i.e. go to the market and offer their products to customers directly. E-commerce (Electronic Commerce) or in Indonesian Electronic Commerce is the activity of distributing, selling, purchasing, marketing products (goods and services), by utilizing telecommunications networks such as the internet, television, or other computer networks. The purpose of this research is to solve various problems in business which include services, product costs, and business strategies. This whole system is used in order toanalyze other information systems on the implementation of an organization's operational activities. The case study used in this research is a market expansion approach using target marketing opportunity analysis, system model design, customer interface facilities, market communication and implementation design. The research instrument used interview and observation techniques as well as literature study. Sampling using purposive sampling technique. The data of this study were obtained from primary data and secondary data. The design of the application is to use the Waterfall approach. This approach is a classic model and is systematic so that it is easy to understand because all the processes work sequentially in the stages of building a software. The results of this study were carried out with several research methods, namely the Black Box method and User Acceptance. Black Box testing is a test with the system only observing the results of execution through test data and checking the functionality of the software, while the User Acceptance method is a testing process carried out by users which is intended to produce documents that will be used as evidence that the software or software used and developed has been accepted. by the user.