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Online Shopping Behavior Of Uin K.H. Abdurrahman Wahid Pekalongan Students Through Shopee Marketplace

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  • Anggraeni, Era Putri

Abstract

The development of technology that is happening now is not only used as a medium of communication but has influenced people's behavior towards buying and selling. Buying and selling follow the development of internet technology here, namely buying and selling online, or what we will discuss is the rise of students who do online shopping. This study aims to determine online shopping behavior among UIN students K.H. Abdurrahman Wahid Pekalongan through the Shopee marketplace. This type of research uses a qualitative approach obtained from the results of interviews. The results of the study revealed that the behavior that occurs in students regarding online shopping is influenced by the perception factor where the psychological perception factor affects the positive thing while the risk perception factor affects the negative thing.

Suggested Citation

  • Anggraeni, Era Putri, 2022. "Online Shopping Behavior Of Uin K.H. Abdurrahman Wahid Pekalongan Students Through Shopee Marketplace," OSF Preprints tzbgu, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:tzbgu
    DOI: 10.31219/osf.io/tzbgu
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