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Pengaruh Kualitas Produk, Promosi Dan Harga Terhadap Keputusan Pembelian Mobil Bekas Merek Avanza Di Kota Padang

Author

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  • Wandi, Syarfri
  • Abaharis, Heryanto
  • Tanjung, Mariani St.B

Abstract

The purpose of this research is to find out and analyze the influence of the quality of products, promotion and price against the used car purchase decisions brands Avanzain Padang city.The sampling technique used was purposive sampling, while the number of samples that are used for the analysis is 100 people.Data analysis techniques were used to test the hypothesis is a multiple linear regression.In this study there are three variables, namely product quality, promotion and price.Variables have a significant influence of product purchases a used car brand of the Avanza in the city of Padang is the quality of the product and the price.While the value of the coefficient of determination in this study found of 0.694 or equal to 69.4%.The results showed that of the purchasing decision can be explained by the quality of products, promotions and rates of 69.4% 30.6%, while the rest allegedly explained by other factors not examined in this study.Based on the results of the testing of multiple linear regression analysis, it was found that the variable quality of product, price and promotion of a positive effect against the used car purchase decisions brands Avanza in Padang city.This research provides practical recommendations for the management of used car sales showroom in Padang city to continue to strive to improve the quality of the product and the price in the future.This is because the quality of the products and price have a meaningful influence on the purchase of a used car brand of the Avanza in Padang city.

Suggested Citation

  • Wandi, Syarfri & Abaharis, Heryanto & Tanjung, Mariani St.B, 2020. "Pengaruh Kualitas Produk, Promosi Dan Harga Terhadap Keputusan Pembelian Mobil Bekas Merek Avanza Di Kota Padang," OSF Preprints tmq28, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:tmq28
    DOI: 10.31219/osf.io/tmq28
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