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Kajian Business Model pada Bisnis Toms

Author

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  • Kaytirout, Natalia Ire

Abstract

Toms merupakan salah satu brand sepatu yang didirikan pada tahun 2006 oleh Blake Mycoskie. Nama Toms sendiri berasal dari istilah “Shoe for Tomorrow Project”. Latar belakang didirikannya bisnis ini sendiri adalah karena sang pendiri ingin menciptakan suatu model bisnis berkelanjutan yang berbeda dari biasanya. Oleh karena itu didirikanlah bisnis/perusahaan sosial dengan konsep “One for One” yang memiliki tujuan sosial untuk membantu berbagai project komunitas di seluruh dunia, seperti memberikan sepatu kepada anak yang tidak mampu, memberikan perawatan mata gratis, membantu kelahiran yang lebih aman, dan masih banyak lagi.

Suggested Citation

  • Kaytirout, Natalia Ire, 2022. "Kajian Business Model pada Bisnis Toms," OSF Preprints tk5xy_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:tk5xy_v1
    DOI: 10.31219/osf.io/tk5xy_v1
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    References listed on IDEAS

    as
    1. Ardianov, Hamiid Rizky, 2022. "Mengenal model bisnis agen pendidikan ke luar negri Exzellenz Institut," OSF Preprints utw6p, Center for Open Science.
    2. Afia, Nur & Firdaus, Mega & Asitah, Nur & Rosyidah, Elsa & Purnomo, Agung, 2022. "Memahami Apa Makna Model Bisnis," OSF Preprints 2c7bm, Center for Open Science.
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