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Analisis Model Bisnis Supreme

Author

Listed:
  • Basuki, Garry Fernando Jaya Saputra

    (Bina Nusantara University)

Abstract

Bisnis pakaian Supreme seperti Stussy, A Bathing Ape dan Carhartt di Amerika Serikat pada tahun 90-an di mana-mana mengalami mengalami kenaikan (rise). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) atau kenaikan (rise) pada bisnis Supreme. Studi ini menggunakan studi kasus tunggal pada bisnis Supreme yang bergerak di bidang pakaian dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis pakaian pernah tren pertumbuhan dan sukses karena market segment mencakup semua kalangan mulai dari anak kecil hingga orang dewasa. Namun, bisnis pakaian mengalami penurunan karena new entrants pendatang baru menjual barang dengan harga lebih murah dan desain yang bagus dan menarik. Studi merekomendasikan technology trend memiliki website sendiri yang digunakan untuk memperkenalkan brand yang diproduksi sendiri.

Suggested Citation

  • Basuki, Garry Fernando Jaya Saputra, 2022. "Analisis Model Bisnis Supreme," OSF Preprints t92mf, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:t92mf
    DOI: 10.31219/osf.io/t92mf
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