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Satisfaction of tourists to Hoi An ancient town, Vietnam

Author

Listed:
  • Giao, Ha Nam Khanh
  • Kiem, Dinh
  • , Le Thai Son
  • Dung, Truong Quoc

Abstract

This research uses structural equation modelling (SEM) to test the correlation between service quality of the tourism destination and the satisfaction of the tourists who have visited Hội An ancient town. The research also uses the methods of Cronbach’s Alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and SEM. The result shows that the tourist satisfaction has been affected by 3 factors: (1) Responsiveness; (2) Reliability; and (3) Empathy which were ranked by the importance. The research also raises some suggestions to the management and the tourist businesses at Hội An to enhance the tourists satisfaction.

Suggested Citation

  • Giao, Ha Nam Khanh & Kiem, Dinh & , Le Thai Son & Dung, Truong Quoc, 2018. "Satisfaction of tourists to Hoi An ancient town, Vietnam," OSF Preprints sbjev, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:sbjev
    DOI: 10.31219/osf.io/sbjev
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