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Chapter 2 Tourism market and tourism market segmentation

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  • PiL, Le Nhut

Abstract

In chapter two, the paper show consumers stand in the center. The goal is to create value for customers and build profitable customer relationships. So, the company hopes to create this customer value and achieve these profitable relationships by using a marketing mix made up of factors under its control.

Suggested Citation

  • PiL, Le Nhut, 2022. "Chapter 2 Tourism market and tourism market segmentation," OSF Preprints s7yzh, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:s7yzh
    DOI: 10.31219/osf.io/s7yzh
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