Pilgrimage tourism: A case study of Fort Pilar Shrine in Zamboanga City, Philippines

This research examines the phenomenon of pilgrimage tourism through a case study of the Fort Pilar Shrine in Zamboanga City, Philippines. By employing a mixed-methods approach, the study aims to investigate the factors contributing to the popularity of the shrine as a pilgrimage destination and analyze the socio-economic impacts it generates. The findings indicate that religious motivations, historical significance, and cultural experiences emerge as the key drivers attracting pilgrims to Fort Pilar Shrine. Furthermore, the shrine's economic significance is evident, as it contributes to job creation, income generation, and local business development. The study underscores the importance of strategic planning and sustainable management in pilgrimage tourism destinations. It highlights the need for improved infrastructure, visitor services, and marketing efforts to enhance the overall visitor experience. Moreover, community involvement and stakeholder collaboration emerge as critical factors for the long-term success and sustainability of pilgrimage sites. The research findings have practical implications for policymakers, local communities, and tourism authorities. By understanding the factors that attract pilgrims and the potential socio-economic benefits, decision-makers can develop effective strategies to harness the full potential of pilgrimage tourism. This study contributes to the broader understanding of pilgrimage tourism dynamics and offers insights for the sustainable development of similar sites worldwide