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Chapter 8 Integrated marketing communication strategy (chiến lược truyền thông marketing tích hợp)

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  • Tung, Dao Duy

    (Tay Do University)

Abstract

The promotion mix is the marketer’s bag of tools for engaging and communicating with customers and other stakeholders. To deliver a clear and compelling message, each tool must be carefully coordinated under the concept of integrated marketing communications (IMC)

Suggested Citation

  • Tung, Dao Duy, 2021. "Chapter 8 Integrated marketing communication strategy (chiến lược truyền thông marketing tích hợp)," OSF Preprints s2htr, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:s2htr
    DOI: 10.31219/osf.io/s2htr
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