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Menganalisis Pasar dan Kepuasan Konsumen

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  • , Muhajir

Abstract

Pasar dalam study kelayakan bisnis dan investasi membahas besarnya permintaan penawaran dan harga. Pemasaran adalah suatu proses sosial dan manajerial dimana individu dan kelompok memperoleh apa yang mereka butuhkan dan inginkan dengan cara menciptakan serta mempertukarkan produk dan nilai dengan pikak lain. Maka kedua aspek ini merupakan dua sisi yang tidak dapat dipisahkan satu sama lainnya. Peran Aspek Pasar di masyarakat yaitu mengetahui jumlah permintaan dan penawaran dalam suatu pasar, memprediksi bentuk pasar, mengukur dan mengamalkan permintaan dan pengambilan keputusan. Sedangkan aspek pemasaran dalam studi kelayakan bisnis berperan sebagai penentu suatu posisi pasar, penentu segmentasi pasar, menganalisis persaingan, serta penggunaan bauran pemasaran yang sesuai dengan kondisi pasar.

Suggested Citation

  • , Muhajir, 2022. "Menganalisis Pasar dan Kepuasan Konsumen," OSF Preprints rn7kt, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:rn7kt
    DOI: 10.31219/osf.io/rn7kt
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