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Bank Marketing Management: Case: Sacombank

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  • , AISDL

Abstract

The Banking and Finance Industry are among the most important service sectors in an economy. It is no doubt to say that banking is the backbone of the economy. The Vietnamese economy has lots of major changes since the “Doi Moi” 1986 reform in various sectors. Among of them is the banking service, which will continue to play important roles in the whole of the Vietnamese economy. In order to establish a healthy economy, maintaining and developing the banking sector is one of the essential responsibilities. Thanks to bank marketing management that provides various framework analyses and marketing strategies, banks can switch from the difficulties and threats into strengths and opportunities.

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  • , Aisdl, 2013. "Bank Marketing Management: Case: Sacombank," OSF Preprints pzjfh, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:pzjfh
    DOI: 10.31219/osf.io/pzjfh
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    Cited by:

    1. Mihael A. Jeklic, 2023. "Can you trust your lawyer's call? Legal advisers exhibit myside bias resistant to debiasing interventions," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 20(2), pages 409-433, June.
    2. Arup Barua & Alexandra Ioanid, 2021. "Synergistic Competitive Advantage - The Modern Appeal of RBV and IO Theory in the Mergers and Acquisitions," Bulgarian Economic Papers bep-2021-06, Faculty of Economics and Business Administration, Sofia University St Kliment Ohridski - Bulgaria // Center for Economic Theories and Policies at Sofia University St Kliment Ohridski, revised Jul 2021.
    3. Amar Nuriman Izudin; Endang Ruswanti; Moehammad Unggul Januarko & Endang Ruswanti & Moehammad Unggul Januarko, 2020. "El efecto del boca a boca electrónico en el interés de compra de los consumidores," Revista CEA, Instituto Tecnológico Metropolitano, vol. 6(12), pages 1-13, July.
    4. Park, JungKun & Hong, EunPyo & Park, Yun-na, 2023. "Toward a new business model of retail industry: The role of brand experience and brand authenticity," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).

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