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Membangun dan Mengelola Citra Merek untuk Bisnis Digital

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  • Syatiti, Putri Dewi

Abstract

Membangun dan mengelola brand image yang kuat adalah kunci kesuksesan bagi bisnis digital. Perusahaan harus memahami audiens mereka, menciptakan identitas merek yang unik dan menarik, dan memperkuat citra merek mereka melalui kampanye pemasaran dan komunikasi yang konsisten. Mereka juga harus memastikan bahwa pelayanan pelanggan mereka dan reputasi merek mereka di dunia digital sesuai dengan citra merek yang ingin dibangun. Terakhir, perusahaan harus terus memperbaharui dan memperbarui strategi branding mereka untuk tetap relevan dan berada di depan kompetisi. Dengan mengikuti langkah-langkah ini, perusahaan dapat membangun brand image yang sukses dan meningkatkan kesuksesan bisnis digital mereka.

Suggested Citation

  • Syatiti, Putri Dewi, 2023. "Membangun dan Mengelola Citra Merek untuk Bisnis Digital," OSF Preprints mztey, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:mztey
    DOI: 10.31219/osf.io/mztey
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