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Legal Implications of Strategic Marketing: Navigating Compliance in a Digital Age

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  • adiid, hibanan

Abstract

In the contemporary digital age, businesses are continually developing new strategies to gain a competitive edge. However, these strategies often give rise to complex legal concerns associated with consumer protection, data privacy, advertising regulations, and intellectual property rights. This paper delves into the legal implications of strategic marketing in the digital era, emphasizing the critical need for businesses to navigate compliance and legal challenges effectively. It explores key legal considerations, best practices, and case studies to illustrate the evolving landscape of marketing law.

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  • adiid, hibanan, 2023. "Legal Implications of Strategic Marketing: Navigating Compliance in a Digital Age," OSF Preprints mnw8e, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:mnw8e
    DOI: 10.31219/osf.io/mnw8e
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