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Impact of Germany's Cultural Diplomacy in Vietnam: A Comparative Analysis with Other European Countries

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  • blessing, elisha
  • eric, charles
  • alexis, serena

Abstract

Introduction: Cultural diplomacy, the art of fostering mutual understanding through cultural exchanges, stands as a cornerstone in shaping international relations. In an interconnected world, nations utilize cultural diplomacy to build bridges, share values, and enhance cooperation. Germany, renowned for its rich cultural heritage and diplomatic acumen, has been actively engaging in cultural diplomacy initiatives worldwide, including in Vietnam, a nation with a vibrant history and a diverse cultural tapestry. This study delves into the intricate realm of Germany's cultural diplomacy in Vietnam, seeking to understand its impact and effectiveness. However, to comprehensively grasp the significance of Germany's efforts, it is essential to contextualize them within the broader landscape of European cultural diplomacy in Vietnam. This research embarks on a comparative analysis, examining not only Germany’s initiatives but also those of other European countries operating within the Vietnamese cultural milieu. The rationale behind this comparative study lies in its potential to unearth nuanced insights. By juxtaposing Germany's strategies with those of other European nations, this research aims to unravel patterns, successes, and challenges in cultural diplomacy. How do Germany’s cultural initiatives in Vietnam compare to those of its European counterparts? What distinctive approaches have different European countries employed? What impact have these initiatives had on Vietnamese society, politics, and perceptions? As we navigate through this comparative analysis, a deeper understanding will emerge, shedding light on the various dimensions of cultural diplomacy. By drawing parallels and distinctions, this study not only illuminates the effectiveness of Germany's cultural diplomacy in Vietnam but also contributes to the broader discourse on the role of cultural exchanges in shaping international relations. In doing so, it paves the way for a more nuanced and informed approach to cultural diplomacy in an increasingly interconnected global landscape.

Suggested Citation

  • blessing, elisha & eric, charles & alexis, serena, 2023. "Impact of Germany's Cultural Diplomacy in Vietnam: A Comparative Analysis with Other European Countries," OSF Preprints ma3ej, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ma3ej
    DOI: 10.31219/osf.io/ma3ej
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    References listed on IDEAS

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    1. Anastasios Panopoulos & Athanasios Poulis & Prokopis Theodoridis & Antonios Kalampakas, 2022. "Influencing Green Purchase Intention through Eco Labels and User-Generated Content," Sustainability, MDPI, vol. 15(1), pages 1-17, December.
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