BLUE ECONOMY BASED ON ENVIRONMENTAL SUSTAINABILITY Increased Productivity, Capacity and Bargaining Power of Coastal Community Fishermen in Indonesia

The purpose of this study is to study; (1) What is the concept of increasing the productivity and blue economy capacity of coastal communities in Indonesia?; (2) How to increase the bargaining power economy of coastal communities in Indonesia? Type of literature research with a qualitative descriptive approach and analysis with an inductive approach. The results showed that the concept of increasing productivity and blue economy capacity of coastal communities in Indonesia was carried out by 1) providing guidance on the environment as a form of conservation aimed at maintaining the ecosystem, 2) counseling to supervisory community groups useful to help supervise exploitative economic activities, 3) socialization of regulations so that fishermen also have a role in safeguarding fishery resources, 4) increase fishermen's understanding of fishing routes aims to increase insight and maximize fish production, 5) increase fishermen's catch production figures in line with the program's objectives, namely to maintain sustainable fishery resources and food security. The form of increasing the bargaining power economy of coastal communities in Indonesia is carried out by; 1) empowerment of regional resource potential; 2) improving the human resources of coastal communities in accordance with the potential of regional resources; 3) management of marine resources that are environmentally friendly and pay attention to the sustainability of the ecosystem; 4) the implementation of scientific research related to marine resources management; 5) Marine resource management based on the economic development of coastal communities.