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Analisis model bisnis kendaraan Volkswagen

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  • wibisono, Linda edy

Abstract

Pada tahun 1930 mobil dianggap sebuah harta berharga yang hanya dapat dimiliki oleh kaum bangsawan saja. Volkswagen menjadi merk mobil yang kuat sebagai merk mobil terkemuka sehingga bisnis ini mengalami kenaikan (rise). Namun sayangnya Volkswgaen sempat mengalami penurunan (fall) akibat dari terjadinya Perang Dunia ke II. Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan kenaikan (rise) pada bisnis Volkswagen. Studi ini menggunakan studi kasus tunggal pada bisnis Volkswagen yang bergerak di bidang otomotif dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Volkswagen menjadi mobil yang memiliki citra yang tinggi atau hanya orang dengan berpendapatan tinggi yang bisa membelinya.

Suggested Citation

  • wibisono, Linda edy, 2022. "Analisis model bisnis kendaraan Volkswagen," OSF Preprints kgsmd, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:kgsmd
    DOI: 10.31219/osf.io/kgsmd
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