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Analisis Model Bisnis Retail Permainan Video Game Stop

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  • Carazein, Angeline Shakila

Abstract

Bisnis GameStop yang didirikan pada tahun 1984 mengalami masa kenaikan (rise). Namun sejak tahun 2016, industri video game digital ini mengalami tren penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan kenaikan (rise) pada bisnis GameStop. Studi ini menggunakan studi kasus jamak pada bisnis GameStop yang bergerak di bidang video game digital dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis GameStop pernah tren pertumbuhan dan sukses karena memiliki memiliki jaringan distribusi yang luas serta terdapat sekitar 4000 toko ritel di seluruh dunia. Namun, bisnis Gamestop mengalami penurunan karena perubahan pasar yang menyebabkan performa penjualan GameStop menurun belasan hingga puluhan persen. Studi merekomendasikan menambah beberapa bahasa dari berbagai negara untuk memudahkan para customer dalam bertransaksi di GameStop.

Suggested Citation

  • Carazein, Angeline Shakila, 2022. "Analisis Model Bisnis Retail Permainan Video Game Stop," OSF Preprints kc6j8, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:kc6j8
    DOI: 10.31219/osf.io/kc6j8
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