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Measuring Media’s Ecological Effects

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  • QIN, Abby Youran

Abstract

Media effects research overwhelmingly focuses on mass media’s influence on the individual. Much less attention is paid to media’s ecological effects, that is, media’s influence on places – counties, cities, towns, and so on. In this chapter, I will first briefly trace the history of communication studies to explain the field’s orientation toward individual-level analyses. Then, I will discuss the methodological importance of considering spatial dependence and heterogeneity in aggregate-level analyses. Finally, I will demonstrate how to incorporate spatial methods in communication research through a study of the relationship between local news availability and non-institutional political engagement in the United States.

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  • QIN, Abby Youran, 2024. "Measuring Media’s Ecological Effects," OSF Preprints karxm, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:karxm
    DOI: 10.31219/osf.io/karxm
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