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E-Commerce Adoption Pada Negara Berkembang

Author

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  • Graciella, Regina Ivy

Abstract

Pergeseran dinamika pembangunan dan konsumsi e-niaga mendefinisikan (dan agak membatasi) ruang lingkup dan konteks adopsi e-niaga di negara-negara berkembang. Di negara-negara berkembang yang kekurangan daya beli, mekanisme pembayaran yang disederhanakan (misalnya layanan kredit yang mapan) atau sejumlah besar vendor (penjual online) dan pengirim barang, e-niaga sering condong ke informasi daripada konsumsi produk. Mengingat kendala telepon rumah dan harga komputer yang tinggi, pengguna di negara berkembang sering menggunakan warnet dan ponsel untuk e-niaga. Akibatnya, praktik e-niaga di negara berkembang terutama bergantung pada informasi dan penyediaan konten dan konsumsi daripada pembelian online.

Suggested Citation

  • Graciella, Regina Ivy, 2022. "E-Commerce Adoption Pada Negara Berkembang," OSF Preprints jhbgq, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:jhbgq
    DOI: 10.31219/osf.io/jhbgq
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