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Assessment of Credit Card Market Features in Malaysia: Risk of Achieving Women’s Financial Empowerment

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  • Alam, Md. Mahmudul

    (Universiti Utara Malaysia)

  • Ismail, Russayani
  • Said, Jamaliah
  • Pahlevi, Reza Widhar

Abstract

There are many market segmentations in the credit card industry in Malaysia. One of the special categories of credit card is dedicated to the women group only and promoted as a tool for increasing women empowerment, women entrepreneurship development and women financial access ability. Therefore, this study compares the features of credit cards dedicated to women and credit cards in general in Malaysia through descriptive statistics and one-way ANOVA test. This study utilizes data of currently available total 234 unique credit cards including four credit cards dedicated to the women group. The data analyses 13 features of credit cards. Among them only two features of credit cards dedicated to women are statistically significantly different from credit cards in general, which are annual charge for balance transfer and cash back facility. Therefore, it is recommended to make more distinguish features in the credit cards that are dedicated to them to encourage more women entrepreneurship as well as to ensure their real financial empowerment. The outcomes of this research will provide useful interpretations to women consumers, business managers, NGOs, government agencies and other policymakers who are working on women’s development issues.

Suggested Citation

  • Alam, Md. Mahmudul & Ismail, Russayani & Said, Jamaliah & Pahlevi, Reza Widhar, 2021. "Assessment of Credit Card Market Features in Malaysia: Risk of Achieving Women’s Financial Empowerment," OSF Preprints jcua6_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:jcua6_v1
    DOI: 10.31219/osf.io/jcua6_v1
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    References listed on IDEAS

    as
    1. Loke Yiing Jia, 2007. "Determinants of Merchant Participation in Credit Card Payment Schemes," Review of Network Economics, De Gruyter, vol. 6(4), pages 1-21, December.
    2. Alam, Md. Mahmudul & Aliyu, Ahmed & Shahriar, Shawon Muhammad, 2019. "Presenting Women as Sexual Objects in Marketing Communications: Perspective of Morality, Ethics and Religion," OSF Preprints f5yqp, Center for Open Science.
    3. Tae Soo Kang & Guonan Ma, 2007. "Recent episodes of credit card distress in Asia," BIS Quarterly Review, Bank for International Settlements, June.
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