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From Startups to Global Enterprises: Exploring the Role of Entrepreneurship, Marketing, Internet of Things, and Artificial Intelligence

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  • Moore, Bradley Adam

Abstract

This essay aims to investigate the significant role that entrepreneurship, marketing, Internet of Things (IoT), and artificial intelligence (AI) play in the transformation of startups into global enterprises. It explores how the integration of these four domains can drive innovation, enhance customer engagement, optimize operations, and foster business growth. The essay also discusses the challenges and opportunities that arise when leveraging entrepreneurship, marketing, IoT, and AI in the context of scaling up a business. Through a comprehensive analysis of relevant literature and case studies, this essay provides valuable insights into the interplay between these domains and their impact on the success of startups in the global marketplace.

Suggested Citation

  • Moore, Bradley Adam, 2023. "From Startups to Global Enterprises: Exploring the Role of Entrepreneurship, Marketing, Internet of Things, and Artificial Intelligence," OSF Preprints hw9qm_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:hw9qm_v1
    DOI: 10.31219/osf.io/hw9qm_v1
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