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Chapter 3 The four levels of product in marketing of hospitality, and tourism

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  • PiL, Le Nhut

Abstract

When developing products, marketers first must identify the core benefit that consumers seek from the product. They must then design the actual product and find ways to augment it to create customer value and a satisfying brand experience.

Suggested Citation

  • PiL, Le Nhut, 2022. "Chapter 3 The four levels of product in marketing of hospitality, and tourism," OSF Preprints hr49t, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:hr49t
    DOI: 10.31219/osf.io/hr49t
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