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Kesuksesan dan Kejatuhan Model Bisnis Elektronik Apple: Studi Kasus pada iPod

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  • Novitry, Ellysyah

Abstract

Dengan beberapa produk Apple yang tersedia iPod merupakan produk pertama Apple yang sangat sukses hingga produk dan brand ini sangat terkenal dan disukai oleh banyak orang. Apple iPod awalnya dirilis pada tahun 2001 sebagai pemutar MP3 yang memungkinkan Anda membawa "1.000 lagu di saku Anda" dan sejak itu berkembang menjadi pusat media pribadi dengan banyak fitur. Pada 2011, empat model iPod tersedia: iPod classic, iPod touch, iPod nano dan iPod shuffle. Semua model iPod, kecuali Shuffle, sekarang memutar video di atas musik dan iPod touch bahkan menampilkan aplikasi seluler seperti iPhone. IPod memiliki banyak kegunaan, termasuk stereo pribadi atau disk jockey, pemutar video dan media center portabel.

Suggested Citation

  • Novitry, Ellysyah, 2022. "Kesuksesan dan Kejatuhan Model Bisnis Elektronik Apple: Studi Kasus pada iPod," OSF Preprints hnkct, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:hnkct
    DOI: 10.31219/osf.io/hnkct
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