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Menganalisis Industri dan Para Pesaing

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  • Ramadona, Indah

Abstract

Analisis industri dan pesaing perlu dilakukan sebelum melakukan pendirian suatu usaha, hal ini dilakukan agar pengusaha dapat mengetahui dan mendapatkan gambaran mengenai bagaimana keadaan situasi industri dan persaingan dari usaha sejenis pada masa tersebut dan juga di masa datang. Pesaing adalah perusahaan yang menghasilkan atau menjual barang atau jasa yang sama atau mirip dengan produk yang kita tawarkan. Pesaing suatu perusahaan dapat dikategorikan pesaing yang kuat dan pesaing yang lemah atau ada pesaing yang dekat yang memiliki produk yang sama atau memiliki produk yang mirip.

Suggested Citation

  • Ramadona, Indah, 2022. "Menganalisis Industri dan Para Pesaing," OSF Preprints h9as6, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:h9as6
    DOI: 10.31219/osf.io/h9as6
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