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Liputan EBC Expo BINUS Malang

Author

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  • Kuncoro, Ibnu Rubianto Santriawan

Abstract

Ada banyak keuntungan dan manfaat bagi pelaku bisnis dan rintisan wirausaha apabila ikut serta dalam sebuah expo atau pameran. Expo atau pameran dagang atau trade show umumnya ditargetkan pada industri dan orang-orang yang terlibat atau tertarik pada industri tersebut. Partisipasi pada event pameran dagang atau tradeshow dapat menjadi cara yang bagus untuk mengiklankan dan menjual produk dan layanan langsung ke target pasar dan juga menciptakan brand awareness. Expo atau pameran juga terbuka untuk berbagai macam kalangan dan masyarakat umum. Ini memberikan kesempatan kepada pelaku bisnis dan rintisan wirausaha untuk mempromosikan produk atau layanan kepada kelompok yang lebih luas yang mungkin belum atau hanya memiliki sedikit informasi tentang produk dan jasa bisnis tersebut. Pelaku bisnis dan rintisan wirausaha juga bisa mendapatkan informasi atau opini umum dan membuat database customer dari pengunjung booth.

Suggested Citation

  • Kuncoro, Ibnu Rubianto Santriawan, 2023. "Liputan EBC Expo BINUS Malang," OSF Preprints h8f9e_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:h8f9e_v1
    DOI: 10.31219/osf.io/h8f9e_v1
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