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Bisnis Waralaba pada Peluang Usaha dan Investasi di Indonesia

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  • Amelia, Aisyah Nanda

Abstract

Secara umum, bisnis franchise atau waralaba adalah bentuk kerja sama usaha antara pemiliki merk dagang, produk, atau sistem operasional. Kerja sama tersebut didelegasikan kepada pihak kedua yang berhak mendapatkan izin untuk pemakaian merek, produk, serta sistem operasional tersebut dalam menjalankan sebuah usaha. Ataupun metode untuk mendistribusikan produk atau layanan yang melibatkan Franchisor sebagai pemilik merek dagang atau nama dagang dan sistem bisnis. Menurut Permendag No.71 Tahun 2019, franchise atau waralaba adalah hak khusus yang dimiliki oleh orang perseorangan atau badan usaha terhadap sistem bisnis dengan ciri khas usaha dalam rangka memasarkan barang dan/ atau jasa yang terbukti berhasil dapat dimanfaatkan dan/atau digunakan oleh pihak lain berdasarkan perjanjian waralaba. Dapat dipahami bahwa bisnis waralaba yaitu sebuah usaha atau bisnis yang berlandaskan atas kesepakatan. Jadi sepakat untuk mengelola serta menjalankan segala aspek pada bisnis waralaba termasuk promosi dan operasionalnya.

Suggested Citation

  • Amelia, Aisyah Nanda, 2023. "Bisnis Waralaba pada Peluang Usaha dan Investasi di Indonesia," OSF Preprints guqmc, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:guqmc
    DOI: 10.31219/osf.io/guqmc
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