IDEAS home Printed from https://ideas.repec.org/p/osf/osfxxx/gqu85_v1.html
   My bibliography  Save this paper

Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Ulang Sepeda Motor Honda Di Pt. Menara Agung Veteran

Author

Listed:
  • Nofina, Gusri
  • Susanti, Febsri

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh bauran pemasaran terhadap keputusan pembelian ulang sepeda motor honda di PT.Menara Agung Veteran Padang. Instrumen yang digunakan dalam penelitian ini berupa kuesioner yang terdiri atas sejumlah pernyataan mengenai produk, harga, promosi, tempat dan keputusan pembelian ulang. Penelitian ini menggunakan sampel jenuh, dimana seluruh populasi penelitian akan dipilih menjadi sampel penelitian yaitu sebanyak 100 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linear berganda digunakan untuk mengetahui pengaruh bauran pemasaran(Produk, Harga, Promosi, Tempat) terhadap keputusan pembelian ulang. Hasil penelitian didapat variabel bebas yang berpengaruh signifikan terhadap keputusan pembelian adalah variabel produk dan tempat. Sedangkan variabel harga dan promosi tidak berpengaruh signifikan terhadap keputusan pembelian.

Suggested Citation

  • Nofina, Gusri & Susanti, Febsri, 2019. "Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Ulang Sepeda Motor Honda Di Pt. Menara Agung Veteran," OSF Preprints gqu85_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:gqu85_v1
    DOI: 10.31219/osf.io/gqu85_v1
    as

    Download full text from publisher

    File URL: https://osf.io/download/5c8747e71d73810018bfce33/
    Download Restriction: no
    File URL: https://libkey.io/10.31219/osf.io/gqu85_v1?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:osf:osfxxx:gqu85_v1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: OSF (email available below). General contact details of provider: https://osf.io/preprints/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.