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Analisis Model Bisnis Retail Video Blockbuster

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  • Abidin, Amanda Namira

Abstract

Bisnis retail persewaan film dan video game Blockbuster pernah mengalami masa kenaikan (rise). Namun sejak tahun 2000, bisnis hiburan ini mengalami penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan atau kenaikan (rise) pada bisnis Blockbuster. Studi ini menggunakan studi kasus tunggal pada bisnis Blockbuster yang bergerak di bidang retail video dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis ini pernah tren pertumbuhan dan sukses karena memiliki value proposition penyewaan yang fleksibel. Namun, bisnis Blockbuster mengalami penurunan karena key activities terlalu berfokus pada toko DVD fisik. Studi merekomendasikan key activities film dan game yang disediakan di update secara teratur sehingga customer bisa mendapatkan versi terbaru segera setelah dirilis. Kata Kunci: Blockbuster, business model canvas, model bisnis, retail video, value proposition canva

Suggested Citation

  • Abidin, Amanda Namira, 2022. "Analisis Model Bisnis Retail Video Blockbuster," OSF Preprints g9pt7, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:g9pt7
    DOI: 10.31219/osf.io/g9pt7
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