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Pengaruh Motivasi,Persepsi, Dan Sikap Konsumen Terhadap Minat Beli Pada Artha Bima Mall

Author

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  • Yaqin, Imaduddin Ainul

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, persepsi, dan sikap konsumen terhadap minat beli di Artha Bima Mall. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada konsumen Artha Bima Mall. Data yang diperoleh dianalisis menggunakan metode regresi linear berganda untuk mengetahui seberapa besar pengaruh masing-masing variabel terhadap minat beli. Hasil penelitian menunjukkan bahwa motivasi, persepsi, dan sikap konsumen memiliki pengaruh positif dan signifikan terhadap minat beli. Motivasi konsumen berperan sebagai pendorong utama dalam keputusan pembelian, diikuti oleh persepsi terhadap kualitas produk dan pelayanan yang diberikan. Sementara itu, sikap konsumen yang positif terhadap merek dan pengalaman berbelanja juga menjadi faktor penting dalam meningkatkan minat beli.

Suggested Citation

  • Yaqin, Imaduddin Ainul, 2018. "Pengaruh Motivasi,Persepsi, Dan Sikap Konsumen Terhadap Minat Beli Pada Artha Bima Mall," OSF Preprints g8pdu_v1, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:g8pdu_v1
    DOI: 10.31219/osf.io/g8pdu_v1
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