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Kajian Model Bisnis pada Industri Kapal Pesiar

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  • Sekininno, Justin Jordan

Abstract

Industri bisnis kapal pesiar Cruise ship seperti America's Cruise Line pernah mengalami masa kenaikan (rise). Namun seiring berjalannya waktu, bisnis industri kapal ini mengalami penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan kenaikan (rise) pada bisnis kapal pesiar. Studi ini menggunakan studi kasus jamak pada bisnis kapal pesiar yang bergerak di bidang jasa dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis kapal pesiar pernah tren pertumbuhan dan sukses karena memiliki value proposition memberikan layanan jelajah terbaik kepada penumpangnya di seluruh dunia. Namun, bisnis kapal pesiar mengalami penurunan karena key activities terkena dampak dari pandemic COVID-19. Studi merekomendasikan key activities dan value proposition menawarkan fasilitas rekreasi terbaik untuk memenuhi kebutuhan pelanggan

Suggested Citation

  • Sekininno, Justin Jordan, 2022. "Kajian Model Bisnis pada Industri Kapal Pesiar," OSF Preprints fmuz6, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:fmuz6
    DOI: 10.31219/osf.io/fmuz6
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