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Analisis Model Bisnis Produk Susu - Alasan Kesuksesan dan Kegagalan

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  • Christianto, Billiam Steven

Abstract

Produk kuliner susu pernah mengalami masa-masa kenaikan (rise). Namun sejak peristiwa perang kedua, industri kuliner ini mengalami tren penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan atau kenaikan (rise) pada bisnis produk susu. Studi ini menggunakan studi kasus jamak pada bisnis kuliner yang bergerak di bidang produk susu dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis produk susu pernah tren pertumbuhan dan sukses karena memiliki value proposition memenuhi kebutuhan pasar sebagai produk sehari-hari. Namun, bisnis produk susu mengalami penurunan karena customer segment permintaan tidak dapat terpenuhi. Studi merekomendasikan value proposition untuk perusahaan dengan memperbanyak alternatif produk vegan sebagai ganti dari bahan baku yang sulit terpenuhi

Suggested Citation

  • Christianto, Billiam Steven, 2022. "Analisis Model Bisnis Produk Susu - Alasan Kesuksesan dan Kegagalan," OSF Preprints dqyfe, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:dqyfe
    DOI: 10.31219/osf.io/dqyfe
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