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Service Quality Terhadap Kepuasan Pelanggan Dengan Pendekatan Chat Gpt

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  • , Justianus

Abstract

Kualitas layanan adalah suatu konsep yang mengacu pada sejauh mana layanan yang diberikan oleh suatu organisasi memenuhi atau melebihi harapan pelanggan. Kualitas layanan meliputi berbagai aspek seperti kemudahan dalam berinteraksi dengan pelanggan, kecepatan respon terhadap permintaan pelanggan, kemampuan memberikan solusi atas masalah pelanggan, keamanan dan kenyamanan dalam penggunaan layanan, serta kemampuan untuk memberikan pengalaman positif kepada pelanggan. Kualitas layanan yang baik dapat meningkatkan kepuasan dan loyalitas pelanggan. Di sisi lain, ditemukan ada variabel mempengaruhi kualitas layanan dan berdampak terhadap kepuasan dan loyalitas pelanggan . Maka, penulis melakukan review artikel berdasarkan artikel-artikel penelitian kuantitatif karya dosen ekonomi Indonesia untuk menemukan kepuasan pelanggan dengan kualitas layanan. Dalam review artikel ini, penulis menggabungkan analisis penulis dengan analisis hasil Artificial Intelligence (AI) yang bernama Chat GPT. Hal tersebut ditujukan untuk memaksimalkan hasil review artikel agar menghasilkan wawasan berkualitas bagi pembaca dan penelitian selanjutnya. Pada akhir artikel, ditemukan bahwa Kualitas layanan berpengaruh signifikan terhadap kepuasan dan loyalitas pelanggan.

Suggested Citation

  • , Justianus, 2023. "Service Quality Terhadap Kepuasan Pelanggan Dengan Pendekatan Chat Gpt," OSF Preprints d4aef, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:d4aef
    DOI: 10.31219/osf.io/d4aef
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