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Membangun Kepuasan Pelanggan Melalui Mutu, Pelayanan, Dan Nilai

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  • Azifah, Nurul

Abstract

Pemasar berkewajiban meningformasikan , melibatkan diri bahkan mendorong mereka dengan baik ketika ia menyarangkan untuk membuat pelanggan menjadi pusat budaya perusahaan, karena perusahaan yang berpusat pada pelanggan mempunyai keahlian dalam membangun hubungan pelanggan, bukan hanya produk, tetapi mempunyai kemampuan atau keahlian dalam rekayasa pasar. Pemasa yang berhasil adalah pemasar yang secaa total memuaskan pelanggan dengan menguntungkan. Pemasar harus dapat mengetahui, memahami serta dapat mencari jalan keluar terhadap kesulitan atau ketidak tauan dalam mendapatkan akses informasi serta dinamika informasi sehingga konsumen dapat memutuskan untuk membeli produk serta dari pengalaman dan apa yang didapat dai karakteristik dari poduk itu menjadikannya puas dan kembali membeli bahkan menjadi pelanggan yang loyal.

Suggested Citation

  • Azifah, Nurul, 2022. "Membangun Kepuasan Pelanggan Melalui Mutu, Pelayanan, Dan Nilai," OSF Preprints d2m5n, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:d2m5n
    DOI: 10.31219/osf.io/d2m5n
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