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Analisis Model Bisnis BlackBerry

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  • Winoto, Michael Andrean

Abstract

Bisnis telpon seluler BlackBerry pada tahun 2004 ada dimana-mana mengalami kenaikan (rise). Namun sejak 2010, industri telpon seluler ini mengalami penurunan (fall). Studi ini bertujuan untuk mengetahui alasan penurunan (fall) dan kenaikan (rise) pada bisnis telpon seluler. Studi ini menggunakan studi kasus tunggal pada bisnis BlackBerry yang bergerak di bidang telpon seluler dengan analisis business model canvas, business pattern, business environment & value proposition canvas. Bisnis telpon seluler pernah tren pertumbuhan dan sukses karena memiliki value proposition user dapat dengan mudah bertukar pesan dan mengirim email. Namun, bisnis telpon seluler mengalami penurunan karena key activities kerjasama dengan aplikasi handphone terutama di media social yang masih terbatas dan tidak flexible. Studi merekomendasikan key activities blackberry lebih mengembangkan kerja sama dalam software maupun aplikasi agar dapat berkembang.

Suggested Citation

  • Winoto, Michael Andrean, 2022. "Analisis Model Bisnis BlackBerry," OSF Preprints ckju7, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:ckju7
    DOI: 10.31219/osf.io/ckju7
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